Behalve

The front desk for Custom Cakes

Every call, message and form answered the second it lands — the job booked, the urgent one passed to you, nobody left waiting.

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00 / The gap

The hour between the question and your answer.

This is the whole problem, in two panels. Same customer, same message. The only variable is how long they waited.

Beforeanswered 58 minutes later
  1. Hi! Could you do a two-tier cake for a 30th on the 24th?
  2. (In the kitchen, hands covered in fondant)
  3. Hi! Sorry for the slow reply — yes! What flavours were you thinking?
  4. (By evening, she'd ordered elsewhere.)
Now — with BehalveReplied in 3 seconds
  1. Hi! Could you do a two-tier cake for a 30th on the 24th?
  2. We'd love to — two-tier starts at $180 depending on design, and the 24th is open. Tell me the flavours and colours and I'll have your quote ready today 🎂

Quoted from your own price list — not invented, and not a promise you have to honour later.

01 / Capture

Answered as it lands. Booked before they leave.

The ones you miss are not spread evenly. They arrive at 4am, on a Saturday, in the twenty minutes your hands were full. That is the window this closes.

It never has its hands full

4am, a public holiday, the twentieth message of your busiest hour — it answers. No queue, no 'we'll get back to you'. Anything urgent goes straight to a person; everything else is booked before they go looking elsewhere.

Handover, with the whole story

When one needs a person it does not simply hand over. It passes who is asking, what they want, what they already own and how they sound. You are ready before you say hello.

First back, every time

Web forms, ads, marketplaces, missed calls — each lead gets a real answer in seconds, while the customer is still deciding who to hire.

One night, one queue
  • 4:12 AMTwo-tier for a 30th on the 14thPassed to a person
  • 7:30 AMPrice for 40 cupcakesBooked 2:30 PM
  • SaturdayNut allergy — what can you do?Booked Mon 9 AM
  • 11:58 PMCollection moved to tomorrow morningPassed to a person
  • Dec 25Wedding tasting requestPassed to a person
  • Mon 8:15Repeat order, same as last yearBooked Thu 10 AM
Every lead, one answer
  • Google
  • Web forms
  • Facebook
  • Marketplaces
  • Directories
  • Missed calls
answered in seconds
Mid-conversationLive
Customer
Could you do a two-tier cake for a 30th on the 14th?
Front desk
We'd love to — two-tier starts at $180 depending on the finish. The 14th is open.
Customer
It needs to be nut-free. Is that alright?
Your screenReady
Name
Mike Johnson
Issue
Two-tier, 14th, nut-free
On file
Last order: two-tier, buttercream
Tone
Worried, in a hurry
Priority
High — date cannot move

Nobody repeats themselves

02 / Book

Fill the board with the work you actually want.

A quiet week is rarely a demand problem. It is the estimate nobody chased, the plan that lapsed, the customer who has not heard from you since March.

Follow-ups that go out on their own

Calls, texts and email in one sequence, re-engaging past customers and reviving leads that went cold — paced to your board, not to a blast schedule.

Nothing goes cold

Unsold estimates, missed appointments, lapsed maintenance plans. It follows up on all of them, keeps the thread, and stops the moment somebody books.

It knows who is asking

History, lifetime value and plan status are on screen before the first word. Regulars get treated like regulars without anyone having to remember them.

Win-back sequence
  1. Day 1SMSa custom orderScheduled
  2. Day 3Callfestive pre-orderScheduled
  3. Day 5SMSPre-order reminderDraft
  4. Day 7Calltwo-tier orderScheduled
After the visit

Hi Sarah — thanks for choosing us. How did we do?

(512) 555-0147Gold member
Lifetime value
$4,200
12 visits
Last visit
two-tier order
$420
On file
Last order: two-tier, buttercream
Plan
Gold
Before hello…Brief ready · no typing
03 / Operate

Every conversation, graded.

You cannot read a thousand conversations a month. It reads all of them and tells you which four are worth your afternoon.

Coach

Every conversation scored on objection handling, process, tone and outcome — surfacing the coaching moments a manager spot-checking ten of them would never reach.

Analytics

Booking rate, volume, revenue attribution and desk performance in one place, on the same numbers the campaigns are pacing against.

Capacity

Outbound scales up or down against your real board and the people you actually have, so you never book work you cannot cover.

Conversation #847 — Jackie/100
  • Objection handling
  • Process
  • Tone & empathy
  • Booked

Scoring…

This week
91%
Booking rate
248
Conversations today
4s
Avg. response
38K
Booked today
Board78% filled
  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Booked
  • Urgent
  • Open
Proof

Running in real shops

Operators who put it on the line and kept it there.

  • Sydney · live
    Every airport pickup starts the same way — a flight number, a pile of luggage, and a WeChat message at 2am. It answers in Chinese, prices the run and holds the vehicle.

    A licensed Sydney charter operator (Lic 41114) taking enquiries over WeChat, phone and email — quoted against the fleet's real availability instead of a callback the next morning.

    Bus4UBus4UAirport transfers & charter, Sydney
  • +$170K, no weekends
    When a storm took out our phones and internet, it stepped in, answered every call and booked them.

    Stopped working weekends and grew revenue by $170K.

    Top Flight ElectricBraquel NorwoodOffice Manager
  • 24/7 cover
    It let me extend my service hours without extending my staff.

    After-hours cover without the overhead of an after-hours team.

    Reliable ComfortAaron RuddickFounder
  • Every rep, better
    It is not just about booking calls — it is about helping our people get better every single day.

    Scoring every call turned the desk into a coaching surface.

    Rescue Air & PlumbingOperations ManagerOperations
Answering for

Questions owners ask

How does it handle calls, texts and web chat for a Custom Cakes business?

It answers every inbound call, text and chat message the moment it arrives. Routine work — scheduling a a custom order, quoting a standard job, taking down details — it handles start to finish. Anything urgent or unusual is flagged and routed to the right person while they are still in the conversation. It runs alongside your team rather than replacing the desk, so nothing is missed and everyone reaches the right next step.

How does it help us coach the team?

Every conversation becomes coaching material. Recordings, transcripts and scored dashboards show how enquiries were handled, how pricing came up, and where one got away. For a Custom Cakes team that means seeing exactly how a custom order requests are quoted and where someone in a hurry lost patience — with a human still deciding what to do about it.

How does it capture and organise new leads?

Every new lead is captured the moment it arrives and organised on the spot. Conversations are summarised, tagged by what the customer actually wants — custom order, date-bound, urgent, allergy request — and pushed to whoever owns the follow-up, with a real-time alert if it is time-sensitive. Nothing sits in an inbox going cold.

Can it run outbound and follow-up campaigns?

Yes. Seasonal reminders, unsold-estimate follow-ups and win-back sequences run automatically across call, SMS and email. Anything sensitive or complicated routes to a person; the routine reminders stay automated. Your pipeline stays warm without adding hours to anyone's week.

How does it fit our existing workflow?

It takes first contact — answering the routine questions, gathering job details, booking what can be booked — and writes the result into the system you already use. Your team stays on the work that needs hands and judgement, with a clean record of every conversation behind it.

Every moment, handled.

See what a full week of Custom Cakes enquiries looks like when none of them go unanswered.

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